Zelf

Deep well-being for those who build

No one builds on an untended fire.

Request access Enter the experience
The thesis

You've come so far. And far always costs something.

The same fire that made you grow is the one that can consume you.

What Zelf is

Deep well-being experiences in nature, with a precise reading of your energy. Not a retreat. A recalibration.

  • 01

    Twelve seats

    No crowds, no noise. Access is as considered as the experience.

  • 02

    Natural settings

    Landscapes that humble and quiet you. Nature as the condition for hearing yourself again.

  • 03

    Energy map

    A map of where your energy leaks and what holds it. Your terrain, not a template.

The method

Ways to tend the fire.

  1. 01 Guided fasting Empty to feel again.
  2. 02 Breathwork Fan the inner fire.
  3. 03 Qi gong Move what stagnates.
  4. 04 Meditation Silence that orders.
  5. 05 Cleanse Release the weight.
  6. 06 Reconnection Return to the source.

Manifesto

A company sustains only what its inner energy can hold. Tend your fire first. The rest is built on that.

Be your source, your center, your foundation.

Limited access

For those who've built almost everything — except their own rest.

Zelf isn't for everyone. It's for those who understand that self-care is a mark of reliability, not weakness.

Founders, executives, business owners. Used to carrying the weight of others — and whom no one has asked, in years, how they truly are.

The hosts

Built by three who needed it first.

01

Juan Carlos Camarena

Applied AI · fasting & movement

Fourteen years and several companies in — today at the edge of applied AI and the digital shift of LATAM's SMBs. Through fasting, breathwork and Qi Gong he turned inward, building his own methods to keep a high-load mind clear.

02

Jessica Gregor

Design · guided & sound meditation

A conceptual designer and brand architect who brought human-intelligence methods into organizations. Her drive to help people — women in business above all — led her to guided and sound meditation, and to designing practices for the body.

03

Ada Sticker

Wine & gourmet · coaching & detox

Twenty years in fine wine, gourmet food and high-end experiences. Her own search for balance drew her to coaching, detox and wellness retreats — a clear mind, a lighter body — and she brings that craft of premium experience to every gathering.

Upcoming gatherings

Two gatherings. Twelve seats.

Azul de fondo, the retreat house in East Cape, San José del Cabo
Azul de fondo The house · East Cape, San José del Cabo
01

July 2026

Dates
23–26
Location
East Cape, San José del Cabo
House
Azul de fondo
02

August 2026

Dates
14–17
Location
East Cape, San José del Cabo
House
Azul de fondo
Next experience

Admission is by application.

A seat isn't bought; it's requested. We read every application to protect the group and those already within it.

Dates
Jul 23–26 & Aug 14–17, 2026
Place
East Cape, San José del Cabo
Seats
12 seats